Using and reusing content for small businesses
Identifying, repurposing, and optimizing what you already have for content marketing
In this course, we're going to get into one of the most useful tactics in content creation -- Using and reusing content. This course is designed to work for small business owners, taking a look at what they already have and how they can use it (and reuse it!)
We'll be covering 5 steps:
- Auditing to identify what you already have
- Using what you have as content, or prompts for content
- Optimizing and sharing
- Listening to see what works, and how to do more of it
- What's next with a content strategy?
The course includes a free, downloadable PDF: 9 Easy-to-follow tips to an outstanding blog post.
Your Instructor
Vanessa is a West Palm Beach, Fla. native with an extensive background in digital marketing. She has worked with tech startups her whole career, taking care of everything from digital marketing and graphic design to brand development and crisis management.
She cut her teeth in SEO as the content head at an SEO company, where she learned about black hat SEO and why it's always better to follow the rules. Today she runs Palm Beach Content Co., a local content marketing agency, where she implements content strategies for organic brand and SEO growth.
Course Curriculum
Frequently Asked Questions
Thank you so much for your time!
We look forward to seeing you again for our next course.